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Ubiquiti Networks Launches Ubiquiti Labs Consumer R&D Division With Introduction of AmpliFi
Posted: Mon May 09, 2016 05:25:06 PM

Ubiquiti Networks

SAN JOSE, CA -- (Marketwired) -- 05/09/16 -- Today Ubiquiti Networks, Inc. (NASDAQ: UBNT) ("Ubiquiti" ) announces the unveiling of Ubiquiti Labs, a consumer electronics innovation laboratory based in Riga, Latvia. Leveraging Ubiquiti's advanced technology powering over 38 million Wi-Fi radios for enterprise and service provider networks around the globe, the first mission of Ubiquiti Labs is solving chronic Wi-Fi challenges now facing the modern connected home. The solution is a breakthrough technology called AmpliFi.

AmpliFi is the world's first cost-effective Wi-Fi system solution designed to eliminate general shortcomings of today's Wi-Fi routers in serving the demands of the modern connected home. It was specifically designed to excel in demanding homes serving multiple connected devices, high-quality video streaming, and distributing fast Internet bandwidth ubiquitously while eliminating dead zones.

The AmpliFi platform is able to do this by utilizing the latest in 802.11AC Wi-Fi technology combined with a simple and powerful, plug-and-play, multi-radio system. "We have essentially taken Ubiquiti's industry-leading UniFi Wi-Fi platform and transformed it into what I believe will be seen as the most impressive Wi-Fi technology ever introduced to the consumer market. Every detail of the system from the industrial design and advanced antenna technology to the plug-and-play installation was meticulously designed for the home," said Robert J. Pera, Ubiquiti's Founder and CEO.

All About AmpliFi

Beautifully Designed: Designed from the outside in, AmpliFi was meant to be a showcase piece for the modern home. The AmpliFi central routing device camouflages an advanced antenna design as a stunning desktop piece featuring a glowing base LED and a smart LCD display. Similarly, the extenders themselves are high-gain antennas hidden in a small footprint that can seamlessly be installed into any open electrical socket. These devices are uniquely powered by a magnetized base that provides both power and directional adjustment of the antenna for optimal performance.

Plug-and-Play Installation: Out of the box, the 3 devices are pre-paired to work effectively as a Wi-Fi system. The smart LCD of the router combined with Bluetooth capabilities of the system provide an instant setup experience through any Android or iOS smartphone. Signal strength LEDs are integrated into the extender design to ensure the system is positioned for optimal performance.

Powerful Performance and Features: 802.11AC technology powering up to 5.45 Gbps of aggregate wireless throughput along with breakthrough coverage performance, AmpliFi delivers unprecedented speeds while eliminating dead spots in the most demanding home environments. Additionally, the mobile application allows for advanced features such as speed testing, guest mode access, detailed client reporting, multiple SSIDs, and 24/7, live, in-app support.

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